摘要 通过访谈、参与观察等方法,本文对两个淘宝镇电商产业发展过程中的资本下乡现象开展田野调查。本文发现,和传统资本下乡不同,独特的互联网经济使得农村电商产业链中产品供应、快递物流、店铺运营等环节的资本下乡呈现出另一种姿态。其中,市场驱动而非政策推动构成了电商资本下乡的内生动力,从事电商运营的农户因掌握以“流量”为核心的稀缺性资源而具有市场主体地位和市场能力优势,“强农户—弱资本”的市场关系形态导致电商资本谋求支配地位失效并转向寻求依附的市场实践。在此基础上,本文认为,电商资本给乡村带来了增权赋能式的社会影响,促进了个体、家庭以及村镇的向好发展。 This article conducts field surveys in two Taobao villages to investigate the phenomenon of capital going to the countryside in the development process of e-commerce industry.Through interviews and participant observation,the study finds that different from the traditional capital to the countryside,the unique internet economy makes the e-commerce capital going to the countryside present another posture in the rural e-commerce industrial chain of product supply,express and logistics as well as shop operation.Among them,market-driven rather than policy-driven power constitutes the endogenous driving force of e-commerce capital going to the countryside.Besides,the farmers engaged in e-commerce operation can grasp the scarce resources with“flow”as the core and possess a dominant position and capacity advantages in the market.The market relationship based on“strong farmer-weak capital”leads to the failure of e-commerce capital seeking to the dominate position,thus turning to seek dependence.On this basis,e-commerce capital has brought about social impact of empowerment in rural areas,and promoted the development of individuals,families and villages.
机构地区 华中科技大学马克思主义学院
出处 《中国农村经济》 CSSCI 北大核心 2020年第12期35-55,共21页 Chinese Rural Economy
基金 国家社会科学基金重点项目“分享经济中的权益问题研究”(编号:16AZD030)的资助。
关键词 农村电子商务 资本下乡 市场驱动 市场依附 增权赋能 Rural E-commerce Capital Going to the Countryside Market-driven Market Dependence Empowerment
分类号 C915 [经济管理]
