《广告语言词汇及修辞特色的语用分析A Pragmatic Analysis of the Lexical and Rhetorical Features of Advertisement Languag》为作者：李海英最新的研究成果，本论文的主要观点为广告商们通过广告实现推销产品、服务和理念的意图；成功的广告能够引起广泛关注，引导潜在消费人群对其心生好感，进而产生购买欲望，最终采取行动，购买其所推荐的产品与服务。好的广告语言崇尚简洁通俗、强调真实性和针对性，同时大量使用能够带来新奇感及引起愉悦联想和体验的词汇，并综合使用各种修辞格。本文旨在从语用的角度对英汉广告语言的词汇和修辞特色加以分析。Advertisers always try to choose the most suitable vocabulary and rhetorical devices that help them achieve their goals of promoting certain products and service。 A pragmatic study of some well-known English and Chinese advertisements is therefore conducted, with an intention to reveal the rules behind some most typical features of advertisement language。不知是否符合录用要求，望您批评与指正。