摘要 在当今世界格局不断变化的背景下,中国文化的对外传播面临西方世界的误解和偏见、国内缺乏文化自信、对外传播渠道及方向偏失等问题。为扩大他国对我国人文历史及价值体系等方面的了解认同,消除误解偏见,我们需要加强艺术在中国文化跨文化传播过程中的引领作用,对中国文化进行艺术化包装和创新,还需要运用“艺术化”传播策略,形成中国文化世界性认同的立体结构。艺术化传播策略结合视觉、听觉、肢体等非语言系统,以世界共通性表达系统传达中国文化及美学思维,在潜移默化中传播中国文化和艺术理念,为中国智慧与文化的世界性传播提供新的思维与渠道,为中国文化的全面复兴助力。 The spread of Chinese culture is faced with many problems,such as the prevalent misunderstanding and prejudice in the West,the lack of cultural self-confidence in China,and the deviation in the channels and direction of cultural communication in this changing world.In order to increase the world's understanding and recognition of China's humanistic history and value system,and eliminate the existing misunderstanding and prejudices,it is necessary for us to strengthen the leading role of arts in the process of cross-cultural communication of Chinese culture,carry out its artistic packaging and innovation,and use the“artistic”communication strategy to form a three-dimensional structure of its worldwide identity.This strategy combines the visual,auditory,physical and other non-verbal systems to convey Chinese culture and aesthetic thinking to the world through the common expression system,disseminate Chinese culture and art concepts imperceptibly,provide new thinking and channels for the worldwide dissemination of Chinese wisdom and culture,and help with the comprehensive rejuvenation of Chinese culture.
机构地区 南京艺术学院国际交流处
出处 《江苏大学学报:社会科学版》 北大核心 2021年第2期84-91,共8页 Journal of Jiangsu University:Social Science Edition
基金 江苏省社会科学规划项目(15YSC004)。
关键词 跨文化 中国文化 艺术化传播 传播策略 cross-cultural Chinese culture artistic communication strategy communication strategy
分类号 G122
