摘要 考虑由一个制造商与消费者组成的二级网购服务供应链,在产品质量、市场需求、价格等相关因素影响下,构建了网络直销的产品退货和服务水平决策模型。研究了这些相关因素的敏感系数变化对产品退货量和制造商最优决策的影响,并通过算例分析验证对比。结果表明,随着价格敏感系数的提高,制造商的最优价格、最优质量水平和最优服务水平均降低,产品退货量增多;随着服务水平敏感系数或质量水平敏感系数的提高,制造商的最优价格、最优质量水平和最优服务水平均提高,而产品退货量减少。 The secondary online shopping service supply chain consisting of a manufacturing enterprise and consumers is considered,and a decision-making model of product return and service level of online channels is constructed under the influence of product quality,market demand,price and other related factors.The impact of changes in the sensitivity coefficients of these related factors on the amount of product returns and the manufacturer's optimal decisions are studied,and the comparison is verified through analysis of examples.The results show that with the price sensitivity coefficient improved,and the manufacturer's optimal price,the optimal quality level and the optimal service level are reduced,the quantity of product returns will increase.With the improvement of the service level sensitivity coefficient or the quality level sensitivity coefficient,the manufacturer's optimal price,the optimal quality level and the optimal service level will all increase,and the quantity of product returns will be reduced.
机构地区 上海海事大学经济管理学院 同济大学经济与管理学院
出处 《工业工程》 北大核心 2021年第2期92-99,共8页 Industrial Engineering Journal
基金 国家自然科学基金资助项目(71473162) 上海市科技创新行动计划软科学研究重点资助项目(19692103800)。
分类号 F274 [经济管理—企业管理]
