地区特色农业发展模式研究--以云南省打造“绿色食品牌”为例

摘要：不同地区的农业发展规划应因地制宜，根据当地的优势来进行规划，而特色农业的发展更是需要充分考虑到当地的资源禀赋和优势。“绿色食品”、“绿色能源”、“健康生活目的地”是云南省在乡村振兴规划中的三张牌。打造世界一流“绿色食品牌”，云南省既有相当的资源和产品优势，但也存在着制约农业“绿色化”的各项问题。本文分析了导致云南省发展绿色食品产业资源、产品优势与市场优势转换不畅的问题，并结合云南省自身情况探讨以“绿色食品牌”为导向的发展模式选择。其中重点强调了提升绿色食品产业的认证面和标准化、根据云南省农业基础打造“田园综合体”式的绿色食品产业，以及扩大绿色品牌影响力和营销能力。

Abstract: The development plan of agriculture of different regions should be based on its advantages, and the plan of agriculture with specialty products should focus more on the regional resource endowment and advantages. The “Green Food”, “Green Energy”, and “Destination of Healthy Life” are the three cards in the Rural Revitalization Plan of Yunnan Province. There are abundant resources and products advantages for Yunnan to play the “Green Food” card, but there are also bottlenecks restricting Yunnan from optimize those advantages. This paper reviewed the problems blocking the transformation of Yunnan’s advantages in resources and products to market advantages, and proposed the modes for agricultural development in Yunnan Province with the orientation of “Green Food” Card. Among those modes, the promotion of green food certification and standardization, the establishment of green food industry within “Garden Complex”, and the development of green food brand and marketing power will be crucial to the development of the “Green Food” card in particular, and Rural Revitalization plan of Yunnan Province in general.

关键词：乡村振兴；云南；绿色食品牌